It is no secret that marketers at nonprofit organizations have limited time and resources. Commonly, nonprofits have a one-person marketing department or marketing tasks are divided between overloaded staff members and volunteers. On top of limited human resources, marketing budgets are typically small or nonexistent. To combat these constraints, nonprofit organizations need a marketing strategy with tactics that are both low-cost and effective. Through my experience helping market a variety of nonprofit organizations, I have discovered several key tactics that can help an organization get results on a budget. If these tactics are combined with a solid strategy, they will help any organization increase key performance indicators including awareness, donors, volunteers and clients.
Get Strategic
Before touching on tactics, a strategy must be determined. This will save time in the future by helping to maintain focus. Likely, the organization has determined its mission/vision and target constituency. If not it is time to decide ‘what’ specifically the organization wants to do and ‘how’ it will serve the community. Care should be exercised to ensure that the ‘what’ and ‘how’ tie directly into the overarching ‘why’. This ‘why’ is the ultimate dream, which will serve as the catalyst for the organization’s identity. Without this direction, many organizations become mediocre at many things when they could be remarkable only if they had more focus. Remember to consider what other organizations are already doing. Consider what unique value the organization can create and capitalize on that.
Posted by Nathan on January 19th, 2012 | 0 comments
After hearing and reading a lot about SOPA and PIPA on the radio, online and through the news, I wanted to share the explanation of these proposed laws that I found most beneficial. I have found that most the commentary on the topic from both sides is over simplified. I believe that this recent TED video does an excellent job of not only stating the issues but getting to the root of the conflict. This conflict is between large entertainment companies and an individual’s freedom to share media. Therefore, it is not only large internet companies that need to be concerned with the passage of these laws. Clay Shirky’s talk provides a complete analysis of the issue. I specifically appreciated his history of intellectual property protection legislation and his clear plan for an individual to make an impact on this debate. I hope that you find this video as insightful as I did.
Do you have any thoughts on this video? Do you think that he misses any major points?
Posted by Nathan on November 19th, 2011 | 1 comment
I was pleasantly surprised when my dad sent me a link to to www.aseasoncalledchristmas.com. Not only because I love Christmas music but because one of the songs features vocals from my dad, Paul David. The album was written by Lee James one of my dad’s friends. He put together a great collection of children’s Christmas songs and songs with a classic holiday feel. I know I’m bias but my favorite is the one featuring my dad called “(Give Me) A Brand Old Christmas.” It has the distinctive Christmas feel and has the potential to be an instant Christmas classic. I know it’s early but Thanksgiving is around the corner so it’s okay to talk about Christmas music now right. I mean how can you not when everywhere you go there are Christmas decorations up and holiday advertisements for everything you could ever wish for. Well I guess that is enough talking from me. You can checkout clips of these new Christmas songs for yourself. Hope you enjoy the CD I know that I will be playing it over and over throughout the 2011 Christmas season.
I’m sure many others, like myself, were thrilled to see the new Google Doodle for today. The Doodle for May 10, 2011 is a playable guitar in honor of Les Paul’s 96th Birthday yesterday. According to Wikipedia Les Paul “was an American jazz and country guitarist, songwriter and inventor. He was a pioneer in the development of the solid-body electric guitar which made the sound of rock and roll possible. He is credited with many recording innovations.” Click the picture below to hear my very own Doodle Song (the beginning of A Whole New World from Aladin) and then you can create your own Doodle Song. Also, I have included some of my favorite from YouTube.
Posted by Nathan on February 19th, 2011 | 0 comments
I have been hard at work creating a new website called RingsofEquality.com. The site is an online resource that will host an assortment of gay, lesbian, bisexual and transgender relationship and marriage stories. The goal of the website is to legitimize same-sex marriage in our society through the art of story telling. Below is a screen shot from the site’s homepage.
Please checkout my new site! Explore some interesting LGBT stories or share your own by clicking on the “submit your story” menu item. Please let me know if you have any thoughts or suggestions.
Currently, I am an Internet Marketing Strategist at Rosetta. I have developed a passion for Digital Marketing and hope to share and learn through this blog.
It is no secret that marketers at nonprofit organizations have limited time and resources. Commonly, nonprofits have a one-person marketing department or marketing tasks are divided between overloaded staff members and volunteers. On top of limited human resources, marketing budgets are typically small or nonexistent. To combat these constraints, nonprofit organizations need a marketing strategy with tactics that are both low-cost and effective. Through my experience helping market a variety of nonprofit organizations, I have discovered several key tactics that can help an organization get results on a budget. If these tactics are combined with a solid strategy, they will help any organization increase key performance indicators including awareness, donors, volunteers and clients.
